Privacy policy

This Privacy Notice describes how The Tailory New York (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you use our services (the “Services”), including when you visit thetailorynyc.com, purchase products, request bespoke tailoring, schedule fittings or consultations, subscribe to email or SMS communications, or otherwise interact with us. If you do not agree with our practices, please do not use the Services.

Questions or requests: hello@thetailorynyc.com

Summary of Key Points

  • What we collect: identifiers (name, email, phone), payment and order data, account credentials, contact preferences, limited sensitive information (body measurements for bespoke tailoring), device and usage data, pseudonymous visitor identifiers, and SMS opt‑in metadata.

  • How we use it: to provide and improve Services, fulfill orders, communicate with you, operate SMS programs, personalize experiences, prevent fraud, and comply with legal obligations.

  • Sharing: we share data with service providers (ecommerce, payment, messaging, analytics, advertising), professional advisors, and as required by law. We do not sell personal information for monetary consideration.

  • Choices: you can manage communications, cookies, and advertising preferences; you may exercise privacy rights described below.

  • Security & retention: we implement reasonable safeguards and retain data only as long as necessary. No system can guarantee absolute security.

1. WHAT INFORMATION WE COLLECT

A. Information You Provide

We collect information you provide directly when you interact with us, including:

  • Contact and account data: name, email address, phone number, mailing and billing address, authentication credentials, contact preferences.

  • Order and service data: purchase history, bespoke tailoring requests, appointment and fitting details, measurements and tailoring specifications (processed as limited sensitive personal information where required).

  • Communications: messages you send to us (customer service, feedback, support), and any content you provide in those communications.

  • Marketing preferences: opt‑ins and opt‑outs for email, SMS, and other communications.

  • Optional profile data: job title, date of birth (only for celebratory outreach if you provide it).

We do not collect biometric identifiers, genetic data, health records, or precise GPS location.

B. Payment Data

Payments are processed by third‑party payment processors (for example, Shopify, Stripe, PayPal, Affirm, Afterpay, Square, Chase, Shop Pay, Venmo). We do not store full payment card numbers. Payment processors collect and process payment data under their own privacy policies.

C. SMS and Messaging Program Data

If you opt in to receive SMS, MMS, RCS, or other mobile messaging, we collect and process:

  • Phone number; opt‑in status and timestamp; source of opt‑in.

  • Message metadata: send/delivery timestamps, message type (transactional or marketing), replies and keywords, click and interaction data, delivery confirmations.

  • Device and carrier metadata when provided by the messaging platform (device type, carrier, mobile advertising identifier).

  • Suppression and opt‑out status to honor unsubscribe requests.

We use this data to deliver transactional messages (order confirmations, appointment reminders), send marketing messages where you consented, maintain consent records, prevent fraud, and measure performance. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe; reply HELP for assistance. To update preferences or request deletion of messaging data, contact hello@thetailorynyc.com.

D. Information Automatically Collected

When you access our Services we automatically collect:

  • Technical data: IP address, device type, browser and operating system, referring URLs, pages viewed, interaction data, and approximate location derived from IP address.

  • Usage data: session duration, clicks, feature usage, and performance metrics.

We collect approximate geolocation (city/state level) derived from IP address for fraud prevention, tax calculation, regional compliance, and content localization. We do not require precise GPS location; users may disable device location permissions.

E. Pseudonymous Visitor Identifiers

We create or retrieve pseudonymous visitor identifiers using first‑party and third‑party cookies, pixels, SDKs, local storage, and similar technologies. A pseudonymous identifier is a coded identifier associated with a browser or device that does not by itself reveal your name.

Uses: site operation and security, session continuity, remembering preferences, analytics, marketing attribution, personalization, cart and browse abandonment detection, and triggering reminders where permitted.

Linking identifiers to personal data: if you later provide identifying information (for example, by logging in, creating an account, or providing an email or phone number), we may associate that information with the pseudonymous identifier to provide cross‑session continuity and personalized experiences consistent with your consent choices and applicable law.

F. Information From Third Parties

We may receive information from analytics providers, advertising networks, social platforms, marketing partners, payment processors, and data enrichment providers. This may include advertising identifiers, IP addresses, inferred interests, and other contact or device data.

2. HOW WE USE YOUR INFORMATION

We process personal information to:

  • Provide bespoke tailoring services, fulfill orders, schedule and manage appointments, and deliver products.

  • Maintain and manage accounts and customer relationships.

  • Send transactional communications (order confirmations, shipping notices, appointment reminders).

  • Send marketing communications where permitted by law and your preferences.

  • Operate and manage SMS and messaging programs and maintain consent records.

  • Personalize content, offers, and recommendations.

  • Detect, prevent, and investigate fraud, abuse, and security incidents.

  • Analyze and improve our Services, measure performance, and attribute marketing campaigns.

  • Determine cart and browse abandonment and trigger reminders where permitted.

  • Comply with legal obligations and respond to lawful requests from public authorities.

We may process data linked to pseudonymous identifiers for analytics and service improvement consistent with applicable law.

3. LEGAL BASES FOR PROCESSING (WHERE APPLICABLE)

Where required by law (for example, EU/UK/EEA/Switzerland), we rely on one or more of the following legal bases:

  • Consent — where you have given clear consent (e.g., marketing emails, SMS marketing).

  • Performance of a contract — to fulfill orders, provide services, and perform obligations under a contract with you.

  • Legitimate interests — for fraud prevention, site security, analytics, and business operations, balanced against your rights and interests.

  • Legal obligations — to comply with applicable laws and regulatory requirements.

  • Vital interests — in limited circumstances to protect life or safety.

Canadian residents: processing may occur under express or implied consent as permitted by applicable law.

4. WHEN AND WITH WHOM WE SHARE INFORMATION

We may share personal information with:

  • Ecommerce and hosting providers — to operate our website and online store.

  • Payment processors — to process payments and refunds.

  • Messaging and SMS providers — to send, manage, and measure mobile messages; these providers process phone numbers and messaging metadata on our behalf.

  • Analytics and advertising partners — to measure performance, attribute campaigns, and deliver personalized advertising.

  • Professional advisors and service providers — legal, accounting, fraud prevention, and other vendors who perform services on our behalf.

  • Regulatory and law enforcement authorities — when required by law or to respond to legal process.

  • Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets (with notice and contractual protections).

We do not sell personal information for monetary consideration. SMS opt‑in data is not sold and is shared only as necessary to provide messaging services or as required by law.

5. COOKIES, TRACKING TECHNOLOGIES, AND PSEUDONYMOUS IDENTIFIERS

We use cookies and similar technologies for essential site functionality, analytics, attribution, advertising, personalization, and cart tracking. Our site uses cookies to determine when items are placed in a cart and when a cart is abandoned; this may trigger email or SMS reminders where permitted by user preferences.

Types of trackers: essential cookies, functional cookies, analytics cookies, advertising cookies, and pseudonymous identifiers.

Managing cookies: You can manage cookies through your browser or device settings or via our cookie preference tool. Blocking cookies may affect site functionality (for example, saved carts or preferences may be lost). For mobile advertising identifiers, you can reset or opt out via your device settings.

6. INTERNATIONAL DATA TRANSFERS

We operate primarily in the United States and may transfer personal information to countries outside your jurisdiction. Where required, we implement appropriate safeguards such as Standard Contractual Clauses or other lawful transfer mechanisms. By using our Services, you consent to such transfers as described in this Notice.

7. RETENTION

We retain personal information only as long as necessary to fulfill the purposes described in this Notice, to comply with legal obligations, resolve disputes, and enforce agreements. Inactive account data is not retained longer than eighty‑four (84) months from the start of inactivity unless otherwise required by law.

Messaging retention: SMS consent records, suppression lists, and messaging metadata are retained as necessary to comply with legal obligations and to honor opt‑outs; these records are included in our general retention schedule.

8. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. We require third‑party providers (including messaging and analytics vendors) to implement appropriate security measures and to process data only under contract and our instructions. No system can guarantee absolute security.

9. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect personal information from individuals under 18. If we learn that we have collected personal information from a minor without parental consent, we will take steps to delete that information. If you believe we may have collected information from a minor, contact hello@thetailorynyc.com.

10. YOUR PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights to:

  • Access the personal information we hold about you.

  • Correct inaccurate or incomplete information.

  • Delete your personal information (subject to legal exceptions).

  • Port your data to another service provider.

  • Restrict or object to certain processing activities.

  • Opt out of targeted advertising.

To exercise rights, submit a request to hello@thetailorynyc.com. We will verify requests as required by law. For residents of specific U.S. states (California, Colorado, Connecticut, Utah, Virginia) and other jurisdictions (EEA, UK, Switzerland, Canada, Australia, New Zealand, South Africa), additional rights and procedures may apply; please contact us for details.

11. DO‑NOT‑TRACK

We do not currently respond to browser Do‑Not‑Track signals.

12. UNITED STATES PRIVACY RIGHTS

Residents of California, Colorado, Connecticut, Utah, and Virginia may have additional rights under state privacy laws. We collect identifiers, commercial information, internet activity data, approximate geolocation derived from IP address, and limited sensitive personal information as described above. We have not sold personal information in the preceding 12 months. To submit a request, contact hello@thetailorynyc.com.

13. OTHER REGIONAL RIGHTS

Residents of the EEA, UK, Switzerland, Canada, Australia, New Zealand, and South Africa may have additional statutory rights. Complaints may be directed to applicable supervisory authorities in your jurisdiction.

14. ACCESSIBILITY AND ACCESSIBILITY DATA

We are committed to digital accessibility. For details about our accessibility practices, known limitations, and how to request accessible alternatives, see our Accessibility Statement at thetailorynyc.com/pages/accessibility. If you provide accessibility‑related information (for example, to request an alternative format), we will use that information only to respond to your request and to improve accessibility; such information is processed in accordance with this Privacy Notice.

15. CHANGES TO THIS NOTICE

We may update this Notice from time to time. When we make material changes, we will post the updated Notice with a new effective date. Continued use of the Services after changes are posted constitutes acceptance of the updated Notice.

16. CONTACT INFORMATION

The Tailory New York

511 Canal St

New York, NY 10013

Email: hello@thetailorynyc.com


Last Updated: February 16, 2026